Raise brand awareness by providing reliable content and channels
YouTube has become one of the largest search engines in the world. Studies have shown that video ads increase brand ties by 139% and motivate purchases by 97%. Companies that want to sell their products should add a video to their marketing strategy. Social media explained the points of YouTube marketing in e-commerce.
The first step in YouTube marketing is to create your own authenticated account. In the case of an EC site, if you have a YouTube channel with the store name, it will be recognized as reliable content. Avoid making videos that oversell for short-term sales, and strategies that raise brand awareness and aim for long-term sales growth are recommended as the best payment gateway to use for your online payments.
Publish short, high-quality videos for niche audiences
Considering that videos are shared on social media, it is necessary to make sure that the content can be conveyed even on a short scale. On YouTube, it is generally said that videos of 2 minutes or less have the highest number of views. Make sure you publish well-narrowed content to a niche customer base at a particular aspect of your purchasing process.
The created video can be promoted by Google Ads. There are types such as in-stream ads that are displayed before the video is played, out-stream ads that are viewed on the website, and discovery ads that are prioritized when searching.
Use the links in the video to encourage you to view detailed information about the products you sell.
YouTube has an annotation function that inserts text and links in videos. Encouraging users who are interested in products and services to view their detailed information will help improve e-commerce sales.
YouTube now offers analytics tools on its platform. We have enough data to determine what works and campaigns work and what doesn’t, so we’ll use that to optimize video marketing.
Incorporating video marketing into e-commerce will allow visitors to your e-commerce site to stay longer and increase your chances of improving conversion rates. It can take a lot of time and money to get started with video production, but in the long run, it will pay off for your investment.
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